Last updated: 14 October 2026
1. Who we are
Moche B.V., trading as Moche Amsterdam, is responsible for the processing of your personal data as described in this policy.
- Address: Linnaeuskade 3H, 1098 BC, Amsterdam, the Netherlands
- Chamber of Commerce (KvK): 89346319
- Email: hello@moche.nl
- Phone: +31 6 17273170
- Website: moche.nl
2. What personal data we collect
We only collect the data you give us or that is generated when you use our website, and only what we need for the purposes below.
- Table reservations (through our booking provider Zenchef): name, email, phone number, date, party size and any dietary requirements or allergies you mention.
- Business Table and private dining inquiries: name, work email, company name, phone number, group size, preferred date and the details you share in your message or form.
- Emails and phone calls: the contact details and content of your message.
- Website use: IP address, device and browser type, pages visited and similar technical data, through cookies and similar technologies (see section 5).
- Social media: if you interact with our Instagram or Facebook pages, we see what Meta shows page owners, such as your public profile name and your comments or messages.
3. Why we use your data and our legal basis
We use personal data only for specific purposes, each with a legal basis under the General Data Protection Regulation (GDPR, in Dutch: AVG).
| Purpose | Legal basis |
|---|---|
| Handling your reservation and communicating with you about it | Performance of a contract (Art. 6(1)(b)) |
| Answering inquiries and preparing proposals for private dining and corporate events | Steps requested by you before a contract, and our legitimate interest in running our business (Art. 6(1)(b) and (f)) |
| Keeping the records our tax and accounting rules require | Legal obligation (Art. 6(1)(c)) |
| Measuring and improving our website | Your consent, where cookies require it (Art. 6(1)(a)) |
| Showing our advertising on Meta platforms and following up on lead forms you submit | Your consent when you submit a form, and our legitimate interest in promoting our restaurant (Art. 6(1)(a) and (f)) |
We do not use your data for automated decisions that significantly affect you.
4. Meta lead forms and advertising
We advertise on Facebook and Instagram. If you fill in a contact form inside one of our ads, Meta passes the details you entered (for example name, work email and company) to us, and we use them only to reply to your inquiry about private dining or Business Table.
Meta processes your data for its own purposes as well, under its own privacy policy. We do not control that processing. Please read Meta’s Privacy Policy for details, and use your ad preferences in Facebook or Instagram to control how ads are shown to you.
We may also show our ads to people based on interests or location. We do not receive your personal data from this, only aggregated results such as reach and number of inquiries.
5. Cookies and similar technologies
Our website uses only a small number of cookies. Strictly necessary cookies keep the site working. Some content comes from other companies, such as the Google Maps map and the Zenchef booking widget, and these companies may place their own cookies when you use that content. Their privacy policies apply to that data.
We do not currently use the Meta Pixel or other advertising trackers on our website. If we start using analytics or marketing cookies, we will first ask for your consent through a cookie banner and update this policy.
You can delete or block cookies at any time in your browser settings.
6. Who we share your data with
We do not sell your personal data. We share it only with providers that help us run the business, and only as far as needed.
- Zenchef: our online reservation system.
- Meta Platforms Ireland: for advertising and contact forms on Facebook and Instagram (see section 4).
- Website hosting and email providers: to run moche.nl and our hello@moche.nl mailbox.
- Accountants and authorities: where the law requires it, for example for tax records.
Where a provider processes data on our behalf, we have agreements in place that require it to protect your data and use it only on our instructions.
7. How long we keep your data
We keep personal data no longer than needed for the purpose it was collected for.
| Data | Retention |
|---|---|
| Reservation details | Up to 12 months after your visit |
| Business Table and private dining inquiries that do not lead to a booking | Up to 24 months after our last contact, because company dinners are often planned year after year |
| Invoices and accounting records | 7 years, as required by Dutch tax law |
| Cookie data | As stated by the provider that sets the cookie, usually no more than 26 months |
If a business contact asks us to stay in touch, we keep their details for as long as that relationship lasts, and you can ask us to delete them at any time.
8. Your rights
You can email hello@moche.nl at any time to exercise these rights. We answer within one month.
- Access the personal data we hold about you.
- Have inaccurate data corrected.
- Have your data deleted, where we have no reason or obligation to keep it.
- Restrict or object to our processing, including processing based on our legitimate interest.
- Receive your data in a portable format, where the processing is based on consent or a contract.
- Withdraw your consent at any time, without affecting what was done before.
We may ask you to confirm your identity before we act on a request.
9. Security and transfers outside the EU
We take appropriate technical and organisational measures to protect your data against loss and unauthorised access, such as password-protected systems and limiting access to the staff who need it.
Some providers, such as Meta, may process data outside the European Economic Area, including in the United States. Where that happens, the transfer relies on safeguards recognised under the GDPR, such as an adequacy decision or standard contractual clauses.
10. Complaints and changes to this policy
If you are unhappy with how we handle your data, please contact us first at hello@moche.nl so we can put it right. You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.
We may update this policy from time to time. The latest version is always on moche.nl, with the date of the last update at the top.